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The Key Metrics

MetricWhat it shows
RevenueTotal sale price of all completed sales in the selected period
Gross ProfitRevenue minus cost of goods sold
Net ProfitGross profit minus all logged expenses for the period
Units SoldNumber of individual units sold
Avg. MarginAverage gross profit margin across all sales — (Profit ÷ Revenue) × 100

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Revenue

Revenue is the total of all sale prices across every completed sale in the selected period. It doesn’t factor in your costs — it’s the raw top-line number. Revenue tells you the size of your business. Profit tells you how healthy it is.

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Gross Profit

Gross profit subtracts the cost of goods (what you paid for each item) from your revenue. This is the profit from your actual buying and selling activity, before overhead. 
Gross Profit = Revenue − Cost of Goods

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Net Profit

Net profit subtracts your logged expenses on top of cost of goods. This is your true bottom-line profit number. 
Net Profit = Gross Profit − Expenses
Net Profit is only accurate if you keep your Expenses page up to date. If you haven’t logged expenses, Net Profit will equal Gross Profit.

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Average Margin

Your average margin shows what percentage of each sale you’re keeping as profit on average. 
Avg. Margin = (Gross Profit ÷ Revenue) × 100
A 30% average margin means for every 100insales,youkeep100 in sales, you keep 30 as gross profit. Higher is better — but it also depends on volume. A lower margin on high volume can still produce more net profit than a high margin on low volume.

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The Change Badges

Each metric shows a percentage change vs. the equivalent previous period. If you’re viewing MTD (May 1–27), it compares to April 1–27.
  • Green = improved
  • Red = declined
If revenue is up but margin is down, you’re selling more but each sale is less profitable. This usually means prices need adjustment or you’re taking deals that are too thin.